The WALK THIS WAY photo campaign was created for a Jes Wade fall collection with the photographer Sergio Kurhajec. I recognized in Sergio's incredible portfolio that he drew inspiration from art historic references, no doubt from spending his youth in Rome, and this was a perfect match to create a shoot that had a surrealist play on perspective. The long dark shadows and interest in line and massive architectural shapes in the resulting photographs speak to the Giorgio De Chirico influence. The campaign was distributed in printed vintage postcard in a direct mail campaign and via web and social media channels.
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